DBO Smoothly Handled All the Spikes in Demand for a Catalogue Publisher

Overview
The catalogue publishing company was involved in designing and printing catalogues for its clients. The company did not have the design capacity to produce large quantities of various designs ready for publishing in short turnaround times and felt that they should outsource their design requirements in order to fulfill their clients needs, business requirements and to strengthen their brand.

Process
The Catalogue Publishing Company needed to outsource their design requirements with a company that is ready to accompany them in the long term to allow efficient flow of designing and publishing catalogues. Design Back Office was the best solution to their problem. The requirements for designing has been growing and changing for the Catalogue Publishing Company over the years. A first period of technical and functional consulting was necessary to help the Company clearly set the development strategy with the assistance of Design Back Office. After understanding the business requirements, clients demands and the current setup of the company, Design Back Office set up a team of experts able to build a robust and scalable automated area to enable customized on-time and on-shore services. This area enabled the company to send their design requirements to Design Back Office in an automated way while having little management or order handling worries. Design Back Office produced the full page layouts, aligned styles and different types of advertisements to be included in the catalogues of the Companys clients. The whole new range of catalogues was produced in a ready-to-print state and the catalogue company was left with no design worries. More repetitive design work was handled with preset/agreed templates allowing quick and efficient requirement processing and handling. This way, all the design requirements of the companys clientele were fulfilled in the most quickest, efficient and affordable way.

Success
The complete design work load for the catalogue company was easily outsourced and the Design Back Office team would do all the work which includes laying out the catalogue pages, aligning the style, designing the pages as per clients requirements, give headlines and tags, design and place the ads, and deliver the final ready-to-print catalogue with an automated and integrated system. Today the Catalogue Publishing Company has a powerful and cohesive brand that resonates with its audience and accurately provides catalogue designing and publishing services to a larger customer base. The company reintroduced itself successfully in the advertisement and promotions and a stronger back provided by Design Back Office is helping the company to move forward and capture more clients nationwide.

Future
Design Back Office made publishing catalogues a hassle-free process for the Catalogue Publishing Company while improving their work flow. The catalogue company now had the capacity to meet all the spikes in its demand levels and could increase business without any additional management worries.