DBO Helped an Advertising Agency Beat Recession

Overview
The Ad Agency was a high-end advertising agency based in the USA. Due to the economic crisis of 2008, the agency found it difficult to handle the uncertain demand for design services of its clients. Erratic order cycles were increasing with many orders coming at the same time with tough deadlines. The clients were also very particular about the pricing of services.

Process
Since the demand levels varied greatly with the ad agency, the options to hire full-time designers or free lancers were not feasible. The agency decided to outsource its design work. Finally, after an unrelenting search for a top-class design service, the agency was introduced to Design Back Office. This was the golden business opportunity for the agency as Design Back Office provided high-quality graphic design solutions at the most affordable prices. The fully automated design area provided by Design Back Office was integrated with the existing infrastructure of the design agency and it did wonders for their clients demands. The management behind the Ad Agency was very much happy with the reasonable price plans and the speedy delivery of requirements that Design Back Office provided them with.

Success
With the help of Design Back Office, the ad agency now had the expertise and the capacity to handle all levels and types of design orders. This enabled them to offer far greater quality of design work in shorter time frames and manage spikes in the demand levels required by their clients. The prices were very competitive and the agency would be designated a personal account manager to offer top-class customer service 24 hours a day. With the help of white label services provided by Design Back Office, the agency was able to offer guaranteed satisfaction to its clients.

Future
The agency could now offer its clients new products such as animated logos, web site design, multimedia ads, micro sites, 3D animation, catalogues and many more design products! It could even focus more on its creative design process and outsource the repetitive work, such as clipping paths, to Design Back Office to further smoothen its work flow. The agency has also discussed options to outsource more design products with DBO so that it could enhance its products range and provide more design products to its clients. The services of Design Back Office can greatly increase revenues for the agency in the future, allowing expansion of its business portfolio. Moreover, with the data backup option provided by Design Back Office, the Ad Agency could use its previous data for future references.