Design Back Office Allows A Leading Branding Firm to Expand Its Range Of Services

Overview
The economic recession of 2008 was a tough time for a very prominent branding firm in the United States. The volume of orders became highly uncertain and several orders would come in at the same time putting great strain on the companys design and branding team. Clients demands increased and deadlines became increasingly tougher. Due to the economic situation, clients also became very particular about the prices charged by the concerned branding firm, which found that it was gradually being replaced by other lower-cost competitors.

Process
Since the demand levels were highly erratic, the branding firm found that it could not budget its needs and expenses accurately. The firm realized that hiring either full-time dedicated designers or freelance designers were not feasible at all for its unpredictable demand cycles. It therefore came to the conclusion that the most feasible solution was to outsource its branding work. After a thorough search for outsourcing options, the company finally came across Design Back Office, which had a proven track record of delivering high-quality design and other branding solutions at highly affordable prices, eliminating the hassles that the branding firm would otherwise have faced.

Success
With Design Back Offices help, the branding firm was now equipped with the skills and capacity to handle branding orders regardless of their complexity and their deadlines. This allowed them to offer a far greater range of services with greatly reduced turnaround times and, most importantly, at highly competitive prices.

Future
The branding firm was now able to offer its clientele a new range of brand positioning, brand management and advertising services! Because the design and communication services were being handled by Design Back Office, the branding firm found that it was better able to focus on the creative branding process and offer its clientele a greater range of personalized services. Utilizing Design Back Offices services has helped to greatly increase profits and repeat orders for this firm, which has allowed it to expand the range of services it can offer its clients.